The problem, as with all great things that also generate exorbitant amounts of money, is their need to present themselves year after year to the same audience with a package of novelties that justifies a new outlay. Call of Duty is a game about shooting things. It is a design paradigm that the Call of Duty saga, in any of its incarnations, has turned into a religion, and that most likely underpins its astronomical success and its position as a franchise between franchises.
For this reason, and although a superficial analysis may lead one to think otherwise, Kelly argues that most of the most successful games revolve around a single mechanic that supports the whole set, and those that succeed based on more than two are rare. In his “What games are” column for Edge’s November 2013 issue, Tadgh Kelly defined fun as “the pleasure of winning by mastering fair game mechanics.” It is an especially complicated balance for the most complex games, because it confronts the designer’s intention to overlap different systems that add depth to the whole with the player’s innate drive to shred these systems until they find small flaws or exploits that give them an advantage, ruining them. Treyarch pulls muscle to deliver a Call of Duty that is overwhelming in content, but timid when it comes to innovating.
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